The spine
The Charter
The nine decisions your practice runs on. What you sell, to whom, at what price, what your method is, how you prove it with no case study yet, how the first conversation happens, what you refuse, and where each part of your business belongs. Each with a recommendation, the reasoning, what it costs if I am wrong, and whose call it is.
Three days of your work
Building your method
A construction guide for your own diagnostic method: how to excavate the one you already have from the engagements you have already run, and the screen that separates a method a finance director will accept from one they will dismantle. Deliberately not a method. Yours to build.
Language you can use tomorrow
The artifacts
Drafted, as worked examples you overwrite. Your positioning line with alternates, a rewritten one-pager, three outreach notes, a script for the call that converts them, and a written standard for what you decline.
Sequence
The first 90 days
Week by week, in the order that matters, with the weekly numbers to watch and what each one means when it goes wrong.
Structure
Property separation
Where each business or brand you run belongs, and the rules that keep them from eroding each other. Skipped if you have one.
Practical
Practice infrastructure, and an appendix
What has to be true before you take a client conversation, and the governance reference behind it for when procurement sends you a security questionnaire.